The City School Jobs Head of Marketing
The City School Jobs Head of Marketing:
Organization : The City School
TheCitySchool is looking to fill the position of Head of Marketing at the Head Office, Lahore.
Interested candidates may apply through the following email address.
Apply Now > [email protected]
Responsibilities:
- Lead the marketing function and collaborate with the Board to develop strategies aimed at promoting the Group’s brand encompassing TCS, TSS & Alpha.
- Supervise the identification of Unique Selling Propositions (USPs) and niche markets to develop comprehensive marketing plans.
- Oversee the development and implementation of the annual marketing budget.
- Gather information on new trends, competitors, and emerging business opportunities to devise effective marketing strategies for the group.
- Oversee all marketing campaigns across various channels, including Above-the-Line (ATL), Below-the-Line (BTL), and social media platforms.
- Coach the marketing team on corporate branding aspects such as alumni engagement, corporate events, and website management.
- Lead the professional development of the team through continuous training on the latest market trends.
- Initiate the expansion of the brand’s reach nationally and internationally.
- Focus on need-specific promotions and launch international projects to enhance brand visibility.
- Manage communication with internal and external stakeholders while aligning with TCS values and objectives.
- Supervise key projects including shoots, TVCs/DVCs production, and other departmental initiatives.
- Lead negotiations with media agencies and secure agreements for the production of promotional materials.
- Supervise public relations activities and engage with the media to ensure adequate and positive media coverage to enhance the group’s corporate image.
- Oversee the optimal functioning of the Internal Customer Service Department, ensuring alignment with marketing objectives and strategies.
