Alfatah Shopping Malls Jobs Head of Department Marketing

Alfatah Shopping Malls Jobs Head of Department Marketing:

Organization: Alfatah Shopping Malls

Job Title: HEAD OF DEPARTMENT MARKETING
Reports to: DIRECTOR
Location: LAHORE

Job Summary:
We seek a seasoned marketing professional with a strong background in visual merchandising, color chemistry, and TVC advertisement processes to lead our marketing department. The successful candidate will develop and execute marketing strategies that drive sales, enhance brand image, and create engaging customer experiences.

Key Responsibilities:

Team Management:

1. Lead and manage a team of marketing professionals, providing guidance and mentorship.
2. Develop and manage budgets for marketing campaigns and visual merchandising initiatives.
3. Foster a culture of innovation, creativity, and collaboration within the team.

Marketing Strategy:

1. Develop and implement comprehensive marketing plans aligned with business objectives.
2. Conduct market research and analyze customer insights to inform marketing decisions.
3. Collaborate with cross-functional teams (sales, product, and creative) to ensure cohesive brand messaging.

Visual Merchandising:

1. Develop and execute visual merchandising strategies for retail stores, windows, and online platforms.
2. Design and implement store layouts, displays, and fixtures to maximize sales and customer engagement.
3. Create visual guidelines for product presentation, signage, and branding.

Color Chemistry & Scheming:

1. Develop and maintain a deep understanding of color theory, trends, and psychology.
2. Create and implement color palettes and schemes for marketing campaigns, product packaging, and visual merchandising.
3. Ensure color consistency across all brand touchpoints.

TVC Advertisement Processes:

1. Develop and produce TVC advertisements that align with marketing objectives.
2. Collaborate with creative agencies, directors, and production teams.
3. Manage TVC production budgets, timelines, and quality control.

Brand Management:

1. Maintain and evolve the brand’s visual identity across all marketing channels.
2. Ensure consistency in branding, messaging, and tone across all customer touchpoints.
3. Collaborate with the creative team to develop marketing materials (ads, social media, email).
4. Strong understanding of retail operations, customer behavior, and market trends.
5. Knowledge of color theory, color trends, and color psychology.
6. Experience with TVC production, including scriptwriting, storyboarding, and post-production.

Desirable Skills:

1. Experience with digital marketing channels (social media, email, search engine marketing).
2. Knowledge of customer relationship management (CRM) software.
3. Familiarity with data analysis and market research tools.

If you’re a creative and strategic marketing professional with a passion for visual merchandising, color chemistry, and TVC advertisement processes, please submit your application, including your resume and a cover letter, to [email protected]

Alfatah Shopping Malls Jobs Head of Department Marketing