5th Pillar Family Takaful Ltd Jobs Digital Marketing Manager
5th Pillar Family Takaful Ltd Jobs Digital Marketing Manager:
Organization: 5th Pillar Family Takaful Ltd
As the Digital Marketing Manager for 5th Pillar, you must be a forward-thinking executive for researching, proposing, and executing our marketing strategies within Pakistan & any other regional landscape relevant to our business model. You will be orchestrating collaborations and selection of appropriate demography to create high impact campaigns which will synchronize with the brand’s ethos and commercial aspirations.
Key focus areas:
· Brand building
· Communication Strategy & Copy writing
· Experiential Marketing
· Digital Marketing and social media marketing
· Influencer Marketing
· Understanding of Market and research analysis
Responsibilities:
· Develop and execute comprehensive marketing strategies to drive brand awareness, brand visibility and increasing market share.
· Initiate strategic brand partnerships and collaborations to elevate brand desirability and reach new audiences.
· Create and manage integrated marketing campaigns across various channels, including and mainly focused on performance marketing, social media campaigns, and events partnerships.
· Conduct market research to identify trends, competitors, and consumer preferences, providing insights for product development and marketing strategies.
· Create brand communication and content creation tailored to the local market to maintain brand consistency and relevance.
· Collaborate with the marketing agencies to ensure visually appealing and on-brand marketing materials, packaging, and promotions.
· Initiate content marketing initiatives, including blog posts, articles, and social media content, to engage and educate the target audience.
· Work closely with the business team to align marketing efforts with sales objectives and support the overall growth of the business.
· Manage relationships with external agencies, influencers, and partners for effective collaboration and promotional activities.
· Setting and overseeing KPIs and outcomes for performance marketing.
This role will directly report to Group Head Brand Strategy. The salary package is around PKR 200,000 – 250,000 depending on the experience as per the role.
Interested candidates can share their resumes at [email protected] with subject ‘Digital Marketing Manager’.
