Punjab Group Jobs Assistant Manager Performance Marketing
Punjab Group Jobs Assistant Manager Performance Marketing:
Organization: Punjab Group
WE ARE HIRING
Job Title Assistant Manager Performance Marketing
Location: Head Office Lahore
Key Responsibilities and Duties
- Plan, execute, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and other digital platforms.
- Manage performance marketing budgets to maximize ROI and achieve lead generation/sales targets.
- Conduct keyword research, audience segmentation, and targeting strategies for better campaign results.
- Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS) and prepare reports for stakeholders.
- Implement A/B testing for ads, landing pages, and audience groups to continuously improve conversion rates.
- Collaborate with the brand and content teams to develop ad creatives, copy, and landing pages aligned with performance goals.
- Stay updated with the latest digital marketing trends, platform updates, and performance marketing tools.
- Work closely with brand and business teams to ensure campaigns align with overall business objectives.
- Troubleshoot tracking issues (Meta Pixel, Google Tag Manager, GA4) to ensure accurate campaign attribution.
- Optimize funnels and user journeys to improve lead quality and reduce drop-offs.
Qualification and Experience Required
- Bachelor’s degree in Marketing, Business, Communication, or a related field (Master’s preferred).
- 3-5 years of hands-on experience in performance marketing, paid ads, and digital campaign optimization.
- Proven expertise in Google Ads, Meta Ads Manager, TikTok Ads, and LinkedIn Ads.
- Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking setups.
- Analytical mindset with excellent skills in reporting, data interpretation, and performance forecasting.
- Experience in lead generation campaigns for EdTech, SaaS, or service industries is preferred.
- Demonstrated ability to manage budgets effectively and deliver ROI-driven results.
- Creative thinker with problem-solving skills and strong attention to detail.
- Ability to work in a fast-paced environment with cross-functional teams.
To Apply, send your profile to [email protected]
