Saviours Pakistan Jobs PPC Campaign Specialist
Saviours Pakistan Jobs PPC Campaign Specialist:
Organization: Saviours
We are looking for a PPC Campaign Specialist to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM). You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities
• Launching and optimizing PPC campaigns
• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs and producing useful reports for management
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google Ads, Microsoft Advertising)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for ads
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
Requirements
• BSc/BBA in Marketing, Digital Media or a related field from a reputed university
• 2-3 years of proven experience as a PPC Specialist or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. Twitter, LinkedIn, Facebook) is preferred
• Working knowledge of analytics tools (Google Analytics, Data Studio, etc.)
• Understanding of Tag Manager
• Proficient in MS Excel
• Excellent communication skills
• Analytical thinking with strong math skills
• Google Ads certification is a plus
Send your resume at [email protected]
Mentioning the position in the subject line.
Location: Office # M-7, G-7 & B-7, Amber Castle, Shahrah-e-Faisal, Karachi, Sindh, Pakistan-75300
