Iqra University IU Jobs Director
Iqra University IU Jobs Director :
Organization: Iqra University IU
IQRA UNIVERSITY | TOP RANKED UNIVERSITY
QS WORLD UNIVERSITY RANKINGS | THE WORLD UNIVERSITY RANKINGS | GLOBALLY RECOGNIZED UNIVERSITY
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DIRECTOR
MARKETING & CORPORATE COMMUNICATIONS – HEAD OFFICE
Position Summary:
Iqra University invites applications from dynamic, results-oriented, and strategic professionals for the position of Director Marketing & Corporate Communications. The successful candidate will lead university-wide marketing strategy, brand management, corporate communications, and integrated promotional campaigns to strengthen the University’s brand positioning, enhance stakeholder engagement, and support institutional growth.
Eligibility Criteria:
- A Master’s degree in Marketing, Business Administration, Communications, or a relevant field from a recognized university.
- 12–15 years of progressive experience in marketing, brand management, and corporate communications, preferably in the higher education sector.
- Proven expertise in developing marketing strategies, managing brand positioning, leading integrated campaigns, and overseeing corporate communications and media engagement.
- Proficiency in digital marketing, social media analytics, SEO, CRM, campaign management, and marketing analytics tools; strong command of data-driven reporting and performance measurement.
- Expertise in brand management, media monitoring, digital content platforms, and marketing technologies; relevant certifications in digital marketing, PR, or communications will be an added advantage.
Roles & Responsibilities:
- Develop and implement annual marketing strategies and integrated campaigns aligned with institutional objectives and student recruitment targets, informed by market research, competitor analysis, and audience segmentation to identify growth opportunities and strengthen competitive positioning.
- Lead brand management, positioning, awareness, and reputation building, ensuring consistent brand identity and messaging across all campuses.
- Plan, execute, and optimize marketing campaigns across digital, print, outdoor, and electronic media, including social media, SEO, paid advertising, websites, email marketing, and promotional content.
- Lead public relations and media engagement, establishing strong relationships with journalists, editors, broadcasters, digital media platforms, advertising agencies, and other relevant stakeholders.
- Oversee press releases, news stories, newsletters, and institutional content, while securing media coverage of university events, achievements, research initiatives, and key engagements.
- Manage proactive and reactive media communications, crisis communication, and reputational matters in coordination with senior management.
- Identify market development opportunities, strategic partnerships, sponsorships, and collaborative initiatives to enhance institutional visibility and engagement.
- Collaborate with internal departments and university units to promote academic programs, recruitment initiatives, events, and institutional achievements, while managing external agencies, vendors, and marketing budgets to ensure effective resource utilization.
Apply now: Send your CV to [email protected] by 8th November, 2026
We believe in diversity and inclusion. Candidates from all ethnic, cultural, and social backgrounds are encouraged to apply.
