Jazz Pakistan Jobs Associate Performance Marketer
Jazz Pakistan Jobs Associate Performance Marketer:
Organization: Jazz Pakistan
Position: Associate Performance Marketer
Location: Islamabad
Last date to apply: 14th Nov 2022
What is Associate Performance Marketer?
This role helps prepare, manage, and execute digital marketing campaigns for our various segments/products. She/he is responsible for the collection of requirements, preparing appropriate campaign strategies and executing those strategies for effective results on digital media. Additional responsibilities may also include building digital products and/or partnerships.
The role reports directly to the Head of Digital Marketing within an extended team of 9 team members.
What does Associate Performance Marketer do?
You will have end-to-end responsibility of assigned segment(s) for complete demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics, and reporting, as well as social media channel management. This will involve the following tasks:
• Developing a thorough understanding of the segment/product(s) assigned through research and analysis
• Liaising with segment/product owner(s) for gathering requirements for annual/monthly campaign calendar
• Managing the budget allocation and spend for each segment
• Managing the creation and adaptation of the digital content for varied mediums
• Choosing appropriate digital channels to expose the campaigns for maximum effect
• Creating audiences appropriate to the campaign and segments/products
• Buying appropriate media keeping the cost and other targeted KPIs in mind
• Monitoring each campaign on regular basis and optimizing it when needed
• Reporting on the campaign results to the segment owner and management
• Managing inbound assets (like website and E-Care app) and social Jazz owned media channels (twitter, FB, WhatsApp, LinkedIn, YouTube) for listening to and responding to voice of customer
• Creating partnerships for campaigns and products to enhance various Jazz initiatives
• Segment/Product owners
• Brands team
• Digital Agency
• Media Buying Agency
• Effective campaign results based on agreed KPIs like Views, Likes, Clicks, Downloads, Installs, Leads, Sales etc. (CPM, CPA, CPC, ROAS, CPI, PPL, PPS)
• Timely execution of campaigns to meet the business objectives
Requirements:
Experience and Educational requirements: Soft skills and technical skills required
• 1-3 year(s), with proven track record in Media Buying
• Experience of managing and running campaigns across multiple popular digital media channels like Facebooks, Instagram, Twitter, YouTube
• Have a thorough understanding ad buying platforms
• Proven track record in app engagement growth
• Understanding of digital audience segmentation techniques
• Understanding developing digital or telco products
• Understanding of building partnerships and integration with digital players
• Hands-on experience with marketing & advertising analytics and insights tools
• Experience of digital media buying techniques
• Hands-on experience of Social Media Management
• Experience with SEO/SEM is preferred
• Digital agency experience is a plus
• Experience with running campaigns on various other social media LinkedIn/TikTok /SnapChat /Reddit /WhatsApp /BIGO /Like /Pinterest/IMO is preferred
• Digital product development and partnerships experience is a plus
• App Development and UI/UX understanding is a plus
• Business Partner Management
• Content marketing
• Project management skills
• ROI and data driven mindset
• Presentation skills
• Conversion rate optimization techniques
• Design thinking methodology
• Familiarity with Agile methodology
• Affiliate marketing
• Influencer marketing
• Creative campaign creation capability
• Get-things-done” attitude!
• Email Marketing Apply