Bykea Pakistan Jobs Brand Manager

Bykea Pakistan Jobs Brand Manager:

Bykea is looking for “Brand Manager” based in Karachi.
Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its
marketplace platform. Over 2 million registered users drive utility from Bykea in Karachi, Lahore and Rawalpindi.
We are looking for a seasoned and innovative marketing leader with experience in brand management and creatives to
execute Bykeas marketing plans and communication strategies across all channels, and manage a team of marketing
professionals. We usually develop everything in-house – so creativity, analytical thinking, team management is all needed.
This candidate must be able to thrive in a fast-paced environment with a roll up your sleeves attitude and entrepreneurial
spirit.

The incumbent must have a strong understanding of consumer insights, customer personas, brand strategy and positioning.

This position will be tasked with 3 main objectives:

  1. Execution of Marketing & Brand Campaigns – Conceptualize, Plan & Execute
  2. Champion Brand Identity for all Bykea services
  3. Lead the development of all brand and communication assets – Digital & Offline media including videos, banners,
    GIFs, OOH, Radio Ads etc.
    What you roughly look like as a professional:
  4. Experience:
    a. Preferred 3 -5 years experience in driving brand management at start-ups, early stage organization, or any
    digitally driven large organization
    b. Experience in brand strategy – knows how to create brand stories, build narratives, and drive brand
    engagement
    c. Team management experience required
  5. Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
  6. Creative: Eye and thought for world-class design, and preferably a passion for the Urdu language
  7. Analytical and Adaptive:
    a. Data driven decisions
    b. Understand the art of running localized brand campaigns suited to the attributes of respective customer
    personas.
  8. Values:
    a. Empathy for the mass market
    b. Affinity with Bykeas core values
  9. Personality:
    a. Attention to detail, obsessive, and with grit
    b. Public speaking & story-telling abilities
  10. Management style
    a. Drive velocity in implementation. Has experience in managing teams.

Detailed JD Link

Kindly apply

Bykea Pakistan Jobs Brand Manager