Bykea Pakistan Jobs Brand Manager
Bykea Pakistan Jobs Brand Manager:
Bykea is looking for “Brand Manager” based in Karachi.
Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its
marketplace platform. Over 2 million registered users drive utility from Bykea in Karachi, Lahore and Rawalpindi.
We are looking for a seasoned and innovative marketing leader with experience in brand management and creatives to
execute Bykeas marketing plans and communication strategies across all channels, and manage a team of marketing
professionals. We usually develop everything in-house – so creativity, analytical thinking, team management is all needed.
This candidate must be able to thrive in a fast-paced environment with a roll up your sleeves attitude and entrepreneurial
spirit.
The incumbent must have a strong understanding of consumer insights, customer personas, brand strategy and positioning.
This position will be tasked with 3 main objectives:
- Execution of Marketing & Brand Campaigns – Conceptualize, Plan & Execute
- Champion Brand Identity for all Bykea services
- Lead the development of all brand and communication assets – Digital & Offline media including videos, banners,
GIFs, OOH, Radio Ads etc.
What you roughly look like as a professional: - Experience:
a. Preferred 3 -5 years experience in driving brand management at start-ups, early stage organization, or any
digitally driven large organization
b. Experience in brand strategy – knows how to create brand stories, build narratives, and drive brand
engagement
c. Team management experience required - Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
- Creative: Eye and thought for world-class design, and preferably a passion for the Urdu language
- Analytical and Adaptive:
a. Data driven decisions
b. Understand the art of running localized brand campaigns suited to the attributes of respective customer
personas. - Values:
a. Empathy for the mass market
b. Affinity with Bykeas core values - Personality:
a. Attention to detail, obsessive, and with grit
b. Public speaking & story-telling abilities - Management style
a. Drive velocity in implementation. Has experience in managing teams.
