Bykea Pakistan Jobs Brand Manager:
Bykea is looking for “Brand Manager” based in Karachi.
Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its
marketplace platform. Over 2 million registered users drive utility from Bykea in Karachi, Lahore and Rawalpindi.
We are looking for a seasoned and innovative marketing leader with experience in brand management and creatives to
execute Bykeas marketing plans and communication strategies across all channels, and manage a team of marketing
professionals. We usually develop everything in-house – so creativity, analytical thinking, team management is all needed.
This candidate must be able to thrive in a fast-paced environment with a roll up your sleeves attitude and entrepreneurial
The incumbent must have a strong understanding of consumer insights, customer personas, brand strategy and positioning.
This position will be tasked with 3 main objectives:
- Execution of Marketing & Brand Campaigns – Conceptualize, Plan & Execute
- Champion Brand Identity for all Bykea services
- Lead the development of all brand and communication assets – Digital & Offline media including videos, banners,
GIFs, OOH, Radio Ads etc.
What you roughly look like as a professional:
a. Preferred 3 -5 years experience in driving brand management at start-ups, early stage organization, or any
digitally driven large organization
b. Experience in brand strategy – knows how to create brand stories, build narratives, and drive brand
c. Team management experience required
- Entrepreneurial Spirit: live and breathe the business. Experience in scaled startups is a plus.
- Creative: Eye and thought for world-class design, and preferably a passion for the Urdu language
- Analytical and Adaptive:
a. Data driven decisions
b. Understand the art of running localized brand campaigns suited to the attributes of respective customer
a. Empathy for the mass market
b. Affinity with Bykeas core values
a. Attention to detail, obsessive, and with grit
b. Public speaking & story-telling abilities
- Management style
a. Drive velocity in implementation. Has experience in managing teams.