Reckitt Benckiser RB Jobs Ecommerce Manager – Hygiene
Reckitt Benckiser RB Jobs Ecommerce Manager – Hygiene
Want to find a smarter way? As Ecommerce Manager – Hygiene, you’ll have the freedom to find the insights that drive revenue, market share and best practice.
You wiill be at the forefront of driving aggressive growth in the e-commerce channels. This role is responsible to drive e-Commerce strategy for Pakistan across e-tailers channels (pure play, marketplaces and brick & clicks) as well as e-Distributors. You will also be responsible to manage evolution of online shopper marketing plans – setting & executing Joint Business Plan with e-tailers, managing standalone projects to always-on campaigns
Along with demand generation activities, you will also need to understand and chalk out best fulfilment model (direct vs. indirect) and work with Supply Services team to minimize lost sales due to any inefficiencies in fulfilment model. Collaboration with relevant stakeholders will be key to driving improved reporting, covering growth KPIs (value, volume) and stickiness KPIs (unique shoppers, repeat ratio, size of basket etc.)
Responsibilities
- Sales Targets
- Consolidate and review monthly sales results and initiate appropriate action steps to deliver targets
- Customer Relationship
- Build business with key e-tailers and manage customer strategy and relationship
- Lead development and execution of annual Joint Business Plans
- Identifying and acquiring new business opportunities
- Online 4P execution
- Maintain digital product catalogue to have right product information & images across all e-tailers
- Developing promotional strategy in customers, and promotional execution within the E-Commerce segments
- Manage Trade Spend and ensure trade spend is within allowable limit and KPI Apply
