Asim Jofa Jobs Performance Marketing Manager
Asim Jofa Jobs Performance Marketing Manager:
Organization: Asim Jofa
Asim Jofa is looking for an experienced and results-driven Performance Marketing Manager to lead our paid media strategy, campaign optimization, and e-commerce growth across digital platforms.
If you are a data-driven marketer with a proven track record of scaling high-budget e-commerce campaigns, we want you on our team!
Job Responsibilities:
- Plan, launch, and optimize campaigns across Meta and Google Ads.
- Manage budgets, scaling, audience targeting, and campaign structure.
- Improve ROAS, CAC, CPA, conversion rate, and overall revenue performance.
- Analyze campaign data and identify growth opportunities.
- Build and optimize retargeting, lookalike, and prospecting strategies.
- Coordinate with creative, content, and e-commerce teams.
- Monitor website funnel performance and conversion behavior.
- Prepare regular performance reports with actionable insights.
- Test creatives, audiences, offers, and landing pages.
- Stay updated with platform changes and performance marketing trends.
Requirements:
- 4–6 years of experience in performance marketing.
- Strong hands-on expertise in Meta Ads Manager and Google Ads.
- Good understanding of GA4, GTM, tracking, pixels, and conversion events.
- Strong knowledge of ROAS, CAC, CPA, CTR, CPM, CPC, and funnel optimization.
- Experience managing high-budget e-commerce campaigns.
- Strong analytical and problem-solving skills.
- Fashion, retail, or DTC e-commerce experience will be preferred.
- Proven campaign results/portfolio will be preferred.
Location: Karachi, Pakistan
How to Apply: Send your updated resume to [email protected] mentioning “Performance Marketing Manager” in the subject line.
