Iqra University IU Jobs Marketing Performance Lead / Digital Strategist
Iqra University IU Jobs Marketing Performance Lead / Digital Strategist:
Organization: Iqra University IU
📢 𝐖𝐞 𝐚𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠!
Iqra University – Main EDC Campus is seeking qualified and passionate individuals for the position of Marketing Performance Lead / Digital Strategist.
🎓 𝐄𝐥𝐢𝐠𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐫𝐢𝐭𝐞𝐫𝐢𝐚:
- Master’s degree in a relevant field.
- 5 – 6 years relevant experience.
- Excellent interpersonal and communication skills.
🎓 𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬 & 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: - Lead the digital marketing team, supporting Admissions, including supervision, training, quality control, and coordination with the Admissions Department.
- Manage and optimize all admission-related leads across digital and offline channels, ensuring timely nurturing, proper CRM tracking, workflow automation, and high conversion rates.
- Plan and execute admissions-focused digital campaigns (paid ads, social, email, website) with A/B testing, audience segmentation, and funnel optimization.
- Collaborate with content, creative, and communications teams to ensure accurate, persuasive program messaging and consistent student engagement materials.
- Maintain and analyze performance dashboards and reports, forecasting lead requirements, monitoring KPIs, and supporting data-driven budget and strategy decisions.
- Develop and maintain SOPs, communication templates, FAQs, and process documentation related to digital campaigns, reporting, and admissions workflows.
- Support admissions events (open houses, expos, visits) with digital promotions and lead-capture strategies, while recommending new tools and technologies to improve the student acquisition journey.
- Handle additional responsibilities as needed, including assisting with hiring, adapting to admissions cycles, and supporting overall digital transformation and enrollment growth.
📩 Interested candidates can apply at [email protected] by 14th December, 2025.
