HUM Tv Network Jobs HOD Marketing
HUM Tv Network Jobs HOD Marketing :
Organization: HUM Tv Network
WE’RE HIRING! HOD Marketing
QUALIFICATION: Bachelors in Business Administration with majors in Marketing / Marketing Communication
EXPERIENCE: 7-8 years
Key Responsibilities:
- Develop and oversee annual and quarterly marketing strategies and campaigns across HUM Network’s channels, ensuring alignment with audience and business objectives.
- Lead marketing plans for dramas, shows, special transmissions, launches and channel initiatives, including campaign positioning, messaging, promotional platforms and timelines.
- Drive planning and execution of major events including festivals, award shows, premieres, launches and audience engagement activities, ensuring strong brand presence and execution quality.
- Develop and manage strategic brand alliances and external visibility opportunities with relevant events, platforms and partners to expand network reach and brand exposure.
- Coordinate with Sales on sponsor commitments and commercial branding requirements, ensuring accurate and professional execution of client visibility deliverables.
- Provide strategic direction to Creative, Digital, Events, Sales and other internal teams on campaign themes, branding requirements, timelines and deliverables.
- Oversee marketing vendors and production partners, including vendor selection, quotations, quality control, timelines and delivery of marketing and event materials.
- Ensure consistent application of HUM Network’s brand identity across campaigns, channels, events, partnerships and audience-facing communication.
- Conduct post-campaign and post-event reviews to assess impact, visibility, cost utilization and achievement of approved objectives.
Key Competencies:
- Strong strategic marketing, brand management, campaign planning and brand positioning skills.
- Excellent understanding of media, entertainment, digital trends, audience engagement and event management.
- Strong commercial, analytical, negotiation and stakeholder management skills, with the ability to manage multiple campaigns and partnerships.
- Ability to lead cross-functional teams, manage vendors and drive campaigns from strategy through to execution.
Location: Karachi Apply: [email protected]
