Alkaram Studio Jobs Brand Manager
Alkaram Studio Jobs Brand Manager:
We are looking for a “Brand Manager- Unstitched“.
Responsibilities:
- Deliver topline targeted growth for Alkarams Unstitched portfolio
- Lead all analytics and glean insights using both internal and external data, and convert them into actionable insights.
- Ensure successful rollout of all marketing campaigns during the year.
- Lead the creative direction of the brand into creating a more modern, trendy image for Alkaram.
- Build the 4P strategy for the Unstitched portfolio on a 3 year horizon.
- Continue to deliver strong brand power scores for the Alkaram portfolio.
- Spearhead research initiatives to optimize the brand portfolio.
- Push new innovations in the portfolio.
- Help the team in delivering a better mix of sale / non-sale revenue.
- Ensure P&L is delivered along with bottom-line by building in optimizations.
- Develop and cascade an Integrated Marketing Communications (IMC) strategy tailored to the unstitched category.
- Analyze market data to optimize media plans, identifying and leveraging the most effective channels.
- Collaborate closely with the Visual Merchandising team to ensure optimal display & presentation of the Unstitched category in the store.
- Establish strategic partnerships with relevant stakeholders to enhance the unstitched category. Qualifications:
4 to 5 years of experience, along with a Bachelors/Master’s degree in in the relevant field.
Apply now at [email protected]
Location: Karachi, Head Office
Last date to apply: May 15, 2024 Please mention “Position Title” and “location” in the subject line.
